Everything we know about every product we use is because of branding. It is the link that connects the company to the customer and vice versa. Branding is a must for every small, startup, partnership and corporation, and here are 14 reasons why branding is important to your company:
14 Top Reasons Why Branding is Important to Your Company
1.Branding brings United
Branding links your name, logo, online presence, product/services and appeal to the masses. Make marketing skills consistent and the content the same across all channels. This brings a united and clear message to customers, future partnerships and their competitors.
2. Branding is an Asset
A brand is an asset. What you present to the public is a huge chunk of your business. The worth is just as much as revenue and sales. A lot is at stake; finances, creativity and time is on the line. Branding will make the difference between revenue/sales and debt/liquidation.
3.Branding will create sales
Speaking of sales, branding will create sales and revenue for your business. You will make money based on how the branding marketing strategies work out. Customers will be tempted to test you out, and your results will determine if you make more sales.
4. Deliverance
Branding is a proclamation. You hereby state that you will deliver on your promises and claims the company makes. Everything the company stands for should be spread throughout the organization too. Otherwise the company will be disconnected and customers will be confused and grow distant. If you are not willing to make promises you can’t keep, don’t state it on your brand.
5. Branding Add perception
Branding gives companies a chance to let customers see the business for who we really are. This is the chance to be honest and open about what this company represents. The look, feel and message conveyed will separate you from the pack.
6.branding is preference
People are more attached to companies with a brand than companies that doesn’t. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategized; it just happens.
7. branding creates loyalty
A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.
8. Branding creates trust
As customers get to know your business they will begin to trust you.In order to build trust you must give customers a reason to test you out. The branding must be spot on as the first customers will determine how many more (or less) you will receive. Exceptional customer service, experience with the product/services and positive online communication on social networks will keep them coming back for more, Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program. The Deluxe team used the business’s new logo on business cards, staff T-shirts and the outside of the building to give the business the professional image it deserved. Passersby and others who encounter the logo can now easily identify the business as a trusted center for education in the community.
In addition, the team helped Discover, Learn & Grow enrich their website with robust content that answered the questions and concerns parents have. To establish credibility, the site features in-depth bios of the early learning center’s staff, a list of their certifications and answers to common customer questions. The website features the same look, feel and colors of the logo, reinforcing the sense that this business is a reputable, consistent expert in its field.
9.
Branding is Extension
Branding can reach so many people in so many outlets. It reaches people offline, online, mobile and niche markets. It reaches the many products and services you currently sell and plan to sell in the future.
10.
Branding a Protection
Branding protects you from competitors who want your success. Without it they will have no problem making copycats of what made you popular and claim it for themselves. They can carry the same or similar products but they won’t be able to take your style and originality away.
Your brand is the identity customers come to know. The importance of branding with your business cannot be overstated. Branding is how customers perceive you and the blueprint of the business. May your brand be the symbol of happiness, comfort, loyalty and lasting impressions. Company branding usually begins with a new company logo. Quite often, companies don’t realize the importance of properly branding their company. Let us help you brand your company properly.
11. Branding supports advertising
Advertising is another important component of a brand. Both the medium chosen and demographic targeted for advertisements help build a brand. Discover, Learn & Grow added its logo to apparel, packaging and printed materials to spread the word about the business and stand out from the competition.
Since Discover, Learn & Grow hosted birthday parties, the Deluxe team recommended Jones add the new logo to goody bags for the children. This would offer yet another brand impression to parents of children attending the parties, and it would turn the logo into a walking billboard — free advertising to get the business noticed.
12. Branding builds financial value
Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand often guarantees future business.
Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner. The greater a company’s devotion to building its brand value, the better the financial return from its efforts. A unified, consistent brand means Discover, Learn & Grow is well-positioned for any future expansion it wants to make.
13. Branding improves recognition
One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
Though Discover, Learn & Grow had a logo, it didn’t reflect the educational nature of the learning center. Parents and guardians needed to know that the business was a preschool program run by an expert with more than 25 years of experience in the field of education.
For that reason, Jones looked to the Deluxe team to design a logo that would better represent her business. They delivered a positive, modern design that conveyed growth and development. To clearly articulate the unique programming and services offered by the business, the team added the words “early learning center” to the logo. The finished logo is simple enough to be memorable, but powerful enough to make the right impression with customers.
14. Branding inspires employees
Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.
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